Privacy Policy

Privacy Policy for Lunelle

Effective Date: August 1, 2026

This Privacy Policy describes how Sterling Commerce LLC, doing business as Lunelle ("we," "us," or "our"), collects, uses, and discloses your Personal Information when you visit or make a purchase from our Shopify-hosted online store (the "Site").

This policy is designed to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) as amended by the CPRA, and other relevant U.S. and international privacy frameworks.

1. Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

  • Device Information:

    • What we collect: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

    • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels (including Google Analytics, Meta Pixel, TikTok Pixel, and Pinterest Tag).

    • Business purpose: To load the Site accurately for you, and to perform analytics on Site usage to optimize our operations and advertising.

  • Order Information:

    • What we collect: Name, billing address, shipping address, payment information (processed securely via Shopify Payments, Stripe, or PayPal), email address, and phone number.

    • Source of collection: Collected directly from you.

    • Business purpose: To provide products or services to you to fulfill our contract, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

  • Customer Support Information:

    • What we collect: Any information you choose to provide when interacting with our support team.

2. How We Use Your Information

We use your personal information to provide our services to you, which includes:

  • Offering products for sale.
  • Processing payments and fulfilling your order.
  • Shipping and delivery logistics.
  • Keeping you up to date on new products, services, and offers (via Klaviyo and other marketing channels).
  • Screening for potential risk and fraud.

3. Sharing Your Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above.

  • Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • Payment Processors: We share necessary order and payment details with Shopify Payments, Stripe, and PayPal to securely process your transactions.
  • Marketing & Analytics: We share data with Google Analytics, Meta, TikTok, and Pinterest to help us understand how our customers use the Site and to deliver targeted advertisements.
  • Legal Compliance: We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

4. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

  • We use Google Analytics to help us understand how our customers use the Site.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners (such as Meta, TikTok, and Pinterest). We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies.

Opting Out of Targeted Advertising: You can opt out of targeted advertising through the following links:

5. Your Privacy Rights (GDPR & CCPA/CPRA)

Depending on where you reside, you have specific rights regarding your personal information:

GDPR (European Economic Area Residents)

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased.

  • Lawful Basis: We process your information under the following lawful bases: Your consent; The performance of the contract between you and the Site; Compliance with our legal obligations; To protect your vital interests; To perform a task carried out in the public interest; For our legitimate interests, which do not override your fundamental rights and freedoms.

CCPA / CPRA (California Residents)

If you are a resident of California, you have the right to know what Personal Information is being collected about you, to know if your Personal Information is sold or shared and to whom, to say no to the sale or sharing of Personal Information ("Opt-Out"), to request the deletion of your Personal Information, to request the correction of inaccurate Personal Information, and to not be discriminated against for exercising these rights.

To exercise any of these rights, please contact us using the information provided below.

6. Data Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.

7. Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

8. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise your data rights, please contact us by e-mail at [Insert Contact Email] or by mail using the details provided below:

Sterling Commerce LLC (Lunelle) 30 N Gould St Ste N Sheridan, WY 82801 United States